The Importance Of On-Page SEO


On-page SEO is what you should focus on first, before optimizing your site for Google or any other search engine. It’s important because it helps improve user experience and makes your website easier to index without the use of complicated backlinks. In this article, we’ll go over:

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What is on-page SEO?

On-page SEO is the practice of optimizing your website so that it can rank higher in search results and get more traffic. On-page optimization includes things like keyword research, writing content, and making sure your site is structured properly.

Off-page SEO refers to factors outside of your control that affect how well you rank in search results. This includes things like backlinks (links from other sites), social media activity, authority signals like Google Authorship or AuthorRank (which has since been deprecated), etc.

Inbound marketing refers to any strategy that helps generate leads through content marketing or organic search engine optimization–or both simultaneously! Content marketing refers specifically but not exclusively to creating useful pieces of information for potential customers rather than simply selling them something directly; it’s basically any kind of online publishing except spammy ads or fake news articles with no substance whatsoever behind them (and yes there are plenty). Inbound marketers create these types of materials as well as promote them across social media platforms such as Twitter/Facebook/Instagram etc., which leads me to my next point…

Why is on-page SEO important?

If you’re not using on-page SEO, you’re missing out on some big opportunities. On-page SEO is the foundation of any good SEO strategy and it helps you rank higher in search results, get more traffic and convert more visitors to leads or customers.

On-page optimization includes optimizing your site for keywords that are relevant to your business or industry so that people who are looking for those terms can find them easily when they search online. It also means making sure that each page has unique content with relevant information that provides value for users visiting from different devices (like mobile phones).

How to optimize your website for search engines

  • On-page SEO is about optimizing your website for search engines. This means using keywords in your content, page titles, and URLs. It also means making sure that images use relevant file names, meta descriptions, and alt tags.
  • The best way to do this is to follow Google’s guidelines for creating high-quality content on your site (hence why we’ve written an entire article on what makes good content). For example: if you’re writing about SEO tips then make sure that one of your keywords appears somewhere in the first paragraph of each blog post; if there are multiple variations of a word then try using all three so that it doesn’t seem like you’ve just stuffed them in there randomly (e.g., “best” instead of just “good”).

Required elements of on-page SEO

  • Headings, images, and alt tags: The text of your page should be broken up into logical sections using heading tags (H1-H6). This helps search engines understand what content is most important on your site. Images should have descriptive alt text so that they can be understood by both humans and search engines.
  • Title tag: This is the first thing people will see when they land on your page from searching for something related to your business or product/service offering(s). It’s also one of the most important elements because it tells Google what exactly is on that page so it can rank it appropriately within its search engine results pages (SERPs). In addition to being descriptive about what’s on that specific webpage, there are some SEO best practices when creating these titles such as keeping them short (under 70 characters) and including keywords in them where appropriate based on keyword research done beforehand through tools like Ahrefs’ Keywords Explorer tool–which we’ll talk more about later!
  • Meta description tag: Just like with titles above; meta descriptions allow us writers here at Ahrefs’ Content Marketing team members who write content across multiple channels such as blog posts, landing pages etcetera…to communicate clearly with both humans AND machines alike using words like “this” because they tell readers exactly what kind

The most important elements of on-page SEO

There are a few key elements of on-page SEO that you should focus on. These include:

  • Title Tag – This is the first thing people see when they land on your page, so it’s important to get right! It should be no longer than around 70 characters long, but if you’re unsure what to write here, then use something generic like “Home” or “About Us”. You can also include some keywords in this section if they make sense for what you’re promoting (for example: “Our services include X, Y, and Z”).
  • Meta Description – A Meta Description should be between 150-160 characters long so it doesn’t look weird when someone shares your content online (you’ll see these descriptions displayed within the content HTML scheme and hidden within the headers of each post). Additional ways we found here at Austin Code Monkey is to also add meta description tags within your content. An example of this is within the¬† images on your website,” but don’t forget about including relevant keywords in order for search engines such as Google to know where exactly each piece of content fits within their overall scheme.”

What to do if you don’t have enough time for improving your website’s performance

If you don’t have enough time to improve your website’s performance, it’s best to hire the On-Page SEO experts at Austin Code Monkey. There are many tools available that can help with the optimization process. A content management system (CMS) is also important as it makes it easy for you or other team members to update the website without having to learn HTML code.

On-Page SEO is the foundation of any good SEO strategy.

On-Page SEO is the foundation of any good SEO strategy. It’s what search engines see before they can rank your website, and it’s what you should focus on first if you want to improve your rankings in Google.

On-Page SEO includes things like:

  • Title tags (the words that appear as a blue hyperlink at the top of your browser) and meta descriptions (the description shown below those links). These are both important because they tell users why they should click through to your site from Google search results, which means more traffic for you!
  • Keyword density — how often certain keywords appear on each page of content — is also an important part of On-Page SEO because it tells us how relevant those pages are too specific topics or queries that people might be searching for online.


In conclusion, on-page SEO is the foundation of any good SEO strategy. If you want to rank well in search engines and get more traffic, you need to call Austin Code Monkey today. Austin Code Monkey focuses on improving your website’s performance in this area first. We can audit and correct your website’s on-page SEO making sure that it contains all the required HTML elements (such as meta description or keyword density), which will help Google understand what kind of content you are providing.

Contact Austin Code Monkey For Local and Nationwide On-Page SEO Services at 512-843-1069