Introduction
If you’re like me, you have a lot of questions about the business world. What exactly is an explainer video? When should I use one? How do they work? Are they something that only big corporations use? These are all good questions, and luckily for you, I’ve got answers! Explainer videos can help businesses explain what they do in a way that’s easy to understand without sacrificing style or quality. They’re usually used on home pages, but there are plenty of other great ways to make use of them too. In this guide, we’ll explore how effective business explainers work and how best to make one yourself!
The point of a business explainer video is to tell your story to prospective customers in as concise and compelling a way as possible.
The point of a business explainer video is to tell your story to prospective customers in as concise and compelling a way as possible. Explainer videos are great for marketing because they give you the opportunity to tell who you are, what your product or service does, and how it benefits the customer. Explainer videos should be short and sweet (between 1–3 minutes). They should also be entertaining enough that viewers will want to watch all the way through without getting bored or distracted.
Explainer videos can be used for many different purposes depending on who you’re trying to reach:
- If you’re targeting new customers, an explainer video could help explain what makes your business special so that people see why they should choose you over competitors.
- If people already know about your company but want more information before making a purchase decision, then explainer videos can provide useful content related directly back to their decision-making process (i.e., benefits of buying from this company).
Many businesses use explainer videos on their home page.
- Your home page is the most important page on your website. It’s the first thing visitors see when they visit, and it should be designed to help them understand what your business does, why they should care, and how you can help them. Why use an explainer video? Explainers offer a quick way to convey what makes your company different in just a few seconds. They’re also more effective than text alone when trying to explain complex ideas or processes (like how insurance works).
- Explainer videos are perfect for getting potential customers interested in working with you too. Asking someone if they have questions about what you do sets up an opportunity for them to ask about pricing or delivery times—and then respond back with answers that meet their needs perfectly!
An explainer video breaks your company’s mission down into bite-sized pieces that are easy for customers to understand and digest.
An explainer video breaks your company’s mission down into bite-sized pieces that are easy for customers to understand and digest. It can be helpful to think of the process in four steps:
- Explain the problem you’re solving. What problem do you solve? How does it affect people? Why is it a big deal? What’s wrong with the status quo?
- Explain how you solve that problem. What is your solution, and what does it look like in action? What are some real-world examples where this might apply, or be useful for viewers who don’t know much about the topic at hand yet but still want some context around why they should care about these issues in general (i.e., “What would happen if I didn’t have this service available at all?”).
- Explain how those benefits make lives better—and why they’re worth paying money for! If someone doesn’t perceive value from your product or service, then no matter how many features you list off or cool design elements there may be involved with delivering them–it won’t resonate with anyone either way.”
You want each section of text on screen (whether voiceover narration or text blocks) to feel like its own mini-story arc: start out slow but build up momentum as things get more interesting towards an exciting climax payoff moment where all seems lost until…a happy ending! Think about what kind of emotions each scene needs before going into production; if a calm demeanor would work best throughout most scenes then consider how this could be accomplished within budget constraints while keeping those costs low.”
A good explainer video is shorter than 3 minutes long, which is the maximum amount of time you can expect your customer to watch a video.
You need to keep your video short, as the attention span of your customer is limited. There are a few things you can do to make sure that they don’t get bored:
- Choose a topic that is important to them. This will help them stay engaged in the video and keep them coming back for more.
- Keep it short and sweet. A good explainer video is no longer than 3 minutes, which is about how long most people can handle watching something before getting bored and moving on with their lives (unless it’s online dating).
- Don’t overcomplicate things! Instead of adding too many characters or visuals into the mix, try simplifying things by removing unnecessary elements from each scene in order to focus on what really matters most at this stage: what’s being described within this particular moment in time as well as how it’ll affect others who might be interested in learning more about such information later down the road when they’re trying out new products/services instead of just buying whatever brand loyalty might lead them towards blindly without doing any research beforehand!
Explainer videos are great to use in trade shows or other public situations where you can be reaching potential customers en masse.
Explainer videos are a great way to reach a lot of people at once. You can use them to promote your products or services, educate people about your business, and promote your brand. These videos are especially effective in trade shows or other public situations where you can be reaching potential customers en masse.
Do not have an animated character narrated over a static background, this will make your video boring and unattractive to watch.
Animated characters are a great way to catch the viewer’s attention and make them pay attention to your message. However, they can also be distracting if they’re not used properly or too often. When using animated characters in your explainer video, make sure to only use them when necessary and try not to distract the viewer by having too many or using them for the entire video. Also, static backgrounds are boring so avoid using them at all costs! You want the viewer’s eyes to remain on the screen without being able to see what is behind them (or in front of them).
Explainer Videos build trust with new customers
If you are a local service company and the owner of the business you should become the voice of the company. This builds trust within your community or service area. A video showing your expertise will reinforce your company’s trust and ability to provide quality service and will also help put a face with a name. This ultimately will make you an industry leader within your area.
Sample Explainer Video Created By Austin Code Monkey
In the video shown above our customer provided us with raw camera footage from his smartphone.
Austin Code Monkey Service Included
- Enhancing The Audio
- Creating Image Overlay Frame Work
- Triggering Overlays To Specific Audio Points
- Assembling and Rendering The Video
- Posting To YouTube
- Writing Content For Video
Keep the script for your video simple and straightforward enough for someone who has never heard of your business before to understand it.
Keep the script for your video simple and straightforward enough for someone who has never heard of your business before to understand it.
To do this, use simple language, words, and sentences. Explain the benefits of your product or service as clearly as you can. Use simple paragraphs that explain one thing at a time, then link them together with a story about how this new thing could impact their lives. If there’s any animation or graphics involved, keep them simple too.
In general, less is more when it comes to explainer videos; overcomplicating things will result in confusion and annoyance, not clarity.
When it comes to explainer videos, less is more. Janice at Unbounce put together a great post on the importance of keeping things simple and using visuals that are easy on the eyes. I’d like to add that you should also be cognizant of your audience’s attention span. If you have too many elements in one video, or if there is too much movement on screen (i.e., animation), people will get distracted or bored very quickly.
Instead of being overcomplicated, try using a variety of different types of visuals: photos and illustrations; line drawings; hand-drawn animations; whiteboard sketches; charts and graphs; maps and timelines; stock footage, or stock photos (like pictures from Shutterstock). The different combinations will keep your audience engaged as they process new information about your product or service—and will help them better understand what you do without needing to read any text!
Sample Explainer Video Created By Austin Code Monkey
In the video shown above the customer provided us with raw camera footage from his smartphone. The customer had filmed his content in front of a lighted green screen
Austin Code Monkey Service Included
- Enhancing The Audio
- Creating Image Overlay Frame Work
- Created Background Imagery
- Triggering Overlays To Specific Audio Points
- Assembling and Rendering The Video
- Posting to all SEO outlets and Web 2.0 Sites
- Writing Content For Video
Explain your business, products, or services using a simple text script, accompanied by a variety of pleasing visuals.
Explainer videos are great for business owners who want to explain their business in a short amount of time. Explainer videos should be short (no more than three minutes) and engaging, using a simple text script, accompanied by a variety of pleasing visuals.
When creating an explainer video, first ask yourself: why should people care about my product/service? Once you’ve answered that question, start brainstorming what you can offer them that will solve their problem or improve their lives in some way. For example: “Our cleaning service provides affordable prices.” Or, “Our online grocery store offers high-quality organic produce at low cost.”
Conclusion
As you’ve probably noticed, an explainer video is a great way to communicate your message and tell the world who you are in a short amount of time. The best part about creating one is that it’s affordable and easy to do from home! So if you’re looking for some inspiration or just want more information on how to get started with making your own explainer video, check out our blog for more blog posts about this topic, or contact us at Austin Code Monkey today!
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