If you’re trying to rank locally in Austin, backlinks from relevant, local sources are one of the most powerful SEO signals. But generic link building won’t cut it — you need Austin-specific strategies that build trust, drive traffic, and improve your visibility in local search results.
Join us as we unpack Austin Code Monkey’s 12 local link building tactics for Austin, TX businesses. From joining the Chamber of Commerce to pitching guest posts on local blogs, this episode reveals ethical, effective ways to earn powerful backlinks. Includes a sample outreach email template!
Here are 12 proven tactics to earn high-quality local links for your Austin business.
1. Sponsor Local Events and Organizations
Partner with Austin nonprofits, festivals, or community groups. Most sponsorships include a backlink from their website’s sponsor page. Examples: Austin Film Festival, Keep Austin Beautiful, local school fundraisers.
2. Join the Austin Chamber of Commerce
Membership includes a business listing with a backlink. Bonus: networking and credibility.
3. Pitch Guest Posts to Austin Blogs
Reach out to local bloggers, lifestyle sites, and business publications. Offer value-driven content like “SEO Tips for Austin Restaurants” or “How Local Businesses Can Rank in East Austin.”
4. Get Listed in Austin Directories
Submit your business to niche and general directories like Yelp Austin, Austin360, and local business roundups.
5. Create Neighborhood Resource Pages
Build content like “Best Coffee Shops in South Congress” or “Top Contractors in East Austin” and include local businesses (with outreach for reciprocal links).
6. Host or Co-Host a Local Meetup
Use platforms like or Eventbrite to create events. These often include backlinks and press mentions.
7. Offer Testimonials to Local Vendors
Write a testimonial for a local partner or vendor and ask if they’ll publish it with a link back to your site.
8. Get Featured in Local News
Pitch your story to Austin Business Journal, Community Impact, or niche publications. Focus on unique angles: sustainability, tech innovation, or community impact.
9. Collaborate on Local Guides
Partner with complementary businesses to co-create guides like “Digital Marketing in Austin” or “Startup Resources in Austin.” Share backlinks across all contributors.
10. Create Linkable Assets
Design infographics, calculators, or checklists tailored to Austin audiences. Promote them to local blogs and media outlets.
11. Submit to Local Awards
Apply for awards like “Best of Austin” or “Austin A-List.” Winners and nominees often get backlinks from press and organizers.
12. Build Relationships with Local Influencers
Engage with Austin-based creators on LinkedIn, Instagram, or YouTube. Offer collaborations or interviews that include links to your site.
Bonus: Outreach Email Template
Here’s a simple outreach script you can customize:
Hi [Name], I loved your recent post on [Topic]. I just published a guide on [Your Topic] that I think your readers would find valuable. Would you consider linking to it or sharing it with your audience? Here’s the link: [Your URL] Thanks for considering — happy to return the favor or collaborate!
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🔗 Want help building local links in Austin? and we’ll identify your top opportunities.
FAQ
Q: Why are local backlinks important for SEO?
A: They signal geographic relevance to Google, improve trust, and drive referral traffic from local audiences.
Q: How many local links do I need to rank in Austin?
A: It depends on your competition, but 10–30 high-quality local links can make a major impact.
Q: Can I buy local backlinks?
A: Avoid paid links. Focus on earned media, partnerships, and content-driven outreach for sustainable results.
Austin Code Monkey
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Helping Austin Businesses Dominate Local Search
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Ready to transform your online visibility? Call us at (737) 932-7532 or visit austincodemonkey.com today for a free consultation and discover what the best Austin SEO Company can do for your business.