ChatGPT and Perplexity Cite Almost Completely Different Sources. Here Is Why That Matters for Your Content.
The short answer is yes, your content strategy needs to be different for each platform, and the gap between them is larger than most people…
Google’s Rankings Are Shuffling Again. Here’s the Question Most Business Owners Are Forgetting to Ask
TL;DR: Google search rankings have been unusually volatile since August 1, 2026, with no confirmed update behind it. If your traffic dropped this week, checking…
Google Business Profile Q&A Is Gone. Here Is What Replaced It and What You Should Do Now.
The Google Business Profile Q&A feature is effectively dead. The My Business Q&A API was discontinued on November 3, 2025, and starting December 3, 2025,…
Zero-Click Search and Local Business: Is It as Bad as the Headlines Say?
For most local businesses, zero-click search is not the catastrophe the headlines are describing. It depends entirely on which kind of zero-click you are talking…
Google’s New Search Console AI Report Is Rolling Out Fast. Here’s What It Actually Tells You.
TL;DR: Google launched a dedicated AI Performance report inside Search Console on June 3, 2026, breaking out impressions from AI Overviews, AI Mode, and generative…
What Is Generative Engine Optimization (GEO) and How Is It Different from Traditional SEO?
Generative engine optimization (GEO) is the practice of structuring your content so that AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews choose it…
What Does a Google Business Profile Actually Need to Look Like in 2026 for AI Search to Use It?
Your Google Business Profile needs to function less like a business card and more like a structured data brief that an AI can read, parse,…
Why Your Business Shows Up in Google Maps but Not in ChatGPT or Perplexity
Google Maps and AI assistants like ChatGPT and Perplexity are not measuring the same thing; they use fundamentally different signals to decide which businesses to…
Google Killed FAQ Rich Results. Don’t Delete Your Schema, Audit It.
TL;DR: As of May 7, 2026, Google stopped showing FAQ rich results in search, and it’s phasing out the related Search Console reporting through the…
Austin AI SEO: Why Great Hills Austin Businesses Are Getting Left Behind (And How to Fix It)
If your business is in Great Hills and you’re not showing up when someone nearby searches for what you sell, you’re not invisible; you’re just…
